903-212-7766

About Us

Sugar Magnolia Properties is a boutique real estate agency dedicated to providing unrivaled service and southern hospitality with a contemporary edge.

Melanie Northcutt Crocker



In 2013 after obtaining her real estate license, Melanie Northcutt Crocker had a dream to open up a new and different type of real estate brokerage and give back to her hometown. In February 2017, she saw that dream become a reality with the opening of Sugar Magnolia Properties in historic downtown Longview.  Through Melanie’s work with the Junior League of Longview and Young Professionals of Longview, she knew Downtown Longview was the place Sugar Magnolia Properties wanted to call home.

Sugar Magnolia Properties strives to offer our clients not only a worry-free experience, but also seeks to focus on three ideals and values to ensure our clients have successful transactions:
  • Integrity and Kindness
  • Guidance and Negotiation
  • Communication and Follow-Through
At Sugar Magnolia Properties, we saw a unique opportunity in Longview for a boutique style real estate firm that focuses not only on taking exceptional care of clients, but also provides good ol’ fashioned hospitality. We choose not to specialize in size or location of properties to work with, but instead on the business of taking individualized care of our clients who, in turn, become friends. We always place our clients’ needs first and fight for them from contract to closing – with a promise to be their go-to person after the sale as well! Sugar Magnolia Properties hopes to be your one-stop shop for buying, selling, design, staging and decorating, along with providing an extensive referral list of the best lenders, service and professional contacts in the area.

Sugar Magnolia Properties loves helping our friends and neighbors buy and sell homes, and looks forward to meeting you, our next client!

Sugar Magnolia Properties (All Updates)